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Designers Italia

Contributed to the project: Laura Bordin

In short

We intend to create guidelines, examples and development kits that can help all administrations in offering digital services that are easy for citizens to use. We want to introduce a development logic and continuous improvement, given that digital products and interfaces must be a living entity that evolves together with the users' needs and digital innovations. The first step was the creation of Designers Italia.

The role of the Team

The objective of Designers Italia is to disseminate a culture of design in digital services that makes the citizen the focal point, in order to save time and money for the public administration and to raise the quality of the services. The digital transformation team has strengthened the existing project relative to the guidelines of the public websites by creating a platform - Designers Italia - that constitutes a meeting point between the world of design and the public administration. All documentation relating to the design guidelines should come from its alpha version and embrace all aspects of human-centred design: service design, user interface design, content design and user research. Designers Italia not only produces guides and kits for all public administrations, but directly follows some of the public "infrastructural" digital services such as PagoPA and SPID, whilst activating the creation of models for the different types of public websites, starting from a project dedicated to school websites.

From the blog

A model website for Italian Municipalities

A prototype website for Italian Municipalities based on some of the best local experiences – 02/11/2019


A space for discussions about the design of public services.

From Twitter


For any contact request received from the media and journalists, the Digital Transformation Team’s press and communication office is the point of reference.


June 2017 Designers Italia

The site - set to be a meeting point between designers and the public administration - is born

June 2017 Digital Design Days

Participation in the event dedicated to design

June 2017 SEO Guide

Instructions on SEO for public sites

June 2017 UI Kits and Icon kits

The first design system module for public sites

August 2017 Web Analytics

Pilot launch of open-source web analytics with 20 public sites

August 2017 School sites

Project launch for school website models

September 2017 Updates on content design guide

Tips and examples for structuring the information and services on public sites

September 2017 Versioning guidelines

Definition of the Workflow and release of the 2017.1 guidelines

October 2017 Commencement of collaborative design experimentation

Sketch libraries (with Sketch v47),, Github for the UI collaborative kit

October 2017 Blog with design case histories

Start-up of blog on Medium, dedicated to the case histories of design in public services

November 2017 Piwik for the public sector websites

Starting using Piwik as web analytics system for the public sector websites

February 2018 Development started for the Bootstrap 4 web toolkit

A new approach for the web toolkit implementation, built upon Bootstrap 4

March 2018 Service design kit and user research

April 2018 Development started for React, Angular, Vue.js web toolkits

New frontend technologies for the web toolkit

April 2018 New designers kits on Designers Italia

A practical toolset to help designers building services for public websites

May 2018 Content kit

A Trello board for editorial workflow, tagging and language

May 2018 Wireframe kit

A wireframe kit for public websites rapid prototyping

June 2018 Information Architecture kit

Mindmaps, card sorting and navigation trees

June 2018 ASO (App Store Optimisation) Guide

Tools for publishing and distributing an app on the App Store and Google Play

June 2018 User Interface design kit

A new UI kit for the public sector websites with new and redesigned components

June 2018 Bootstrap 4 web toolkit

Complete coverage for the new UI kit components, built with Bootstrap library

Last update: 11/05/2018
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