Diego Piacentini

Italian Government Commissioner for the Digital Agenda

Italy Focal Point

Diego Piacentini has started in August 2016 a new activity, working pro-bono for two years for the Italian government and helping with the digital transformation of the Public Administration.

Diego is currently on a leave of absence from Amazon.com, where he has worked for 16 years in Seattle as Senior Vice President of the International Consumer Business. He was a key member of the Amazon executive team and responsible for all international retail operations: Europe, Japan, China and India.

He joined Apple Computer Italy in 1987 and he was promoted to the post of General Manager and Vice President for Apple Europe, in Paris, in 1997. Before joining Apple Computer, he held a financial management position at Fiat Impresit in Italy.

Diego is on the Board of the Maasai Association, supporting education and health initiatives in Kenya and an investor in Unitus Seed Fund, a seed-stage venture investment fund based in Bangalore and Seattle that invests in startups innovating for the masses in India.

Diego serves as member of the Advisory Board and is a prominent mentor of Endeavor Global.

Diego holds a degree in Economics from Bocconi University of Milan and was awarded “Bocconiano dell’anno” in 2010.